The average person wouldn’t go to family practitioner for heart surgery, nor would he or she call on a newspaper reporter to write an infomercial script. Everyone knows that an automobile dealership isn’t the best place to get your car’s windows tinted, and that Sam’s Club probably isn’t the best source of specialized business equipment. […]
Posts with the DR tag
Solving the Brand+DRTV Equation
Mixing traditional advertising agencies with DRTV specialists can be a lot like pouring oil into water. While the two substances can exist in the same container without much problem, they never truly combine into one homogeneous mixture. And while there’s no question of DRTV’s value in a brand’s overall marketing strategy, traditional agencies still tend […]