How to raise brand awareness and gain market share with online video contests! People love winning free stuff. They also have a passion for online videos. Combine the two concepts into a single marketing strategy known as the online video contest and you wind up with an innovative way to attract new customers, retain existing […]
Posts with the Marketing Strategy tag
Solving the Brand+DRTV Equation
Mixing traditional advertising agencies with DRTV specialists can be a lot like pouring oil into water. While the two substances can exist in the same container without much problem, they never truly combine into one homogeneous mixture. And while there’s no question of DRTV’s value in a brand’s overall marketing strategy, traditional agencies still tend […]