(PRWEB) October 11, 2004
Research and Markets announce the addition of
?Emerging Concepts in the Global Food and Drinks Industry (2nd edition)
? to their offering
Innovation remains essential to success in the modern food and drinks industry. Today
?s consumers are constantly seeking added value and interest from their foods and it is vital that food manufacturers continue to work on developing new ideas to satisfy demand.
In order to review current and future directions in NPD, this new edition takes a two-pronged approach – as well as highlighting the new sectors that have emerged since the previous edition was published, this unique study also looks back at the emerging sectors identified in the earlier report in 2001 and presents a progress report for each.
Featuring:
Analysis of 18 new emerging categories in the food and drinks market
Including market information, NPD, strategies and future prospects
Progress report for 27 emerging sectors outlined in the first edition of this report
Discussion of the key themes driving food and drinks markets
? Wellbeing, Convenience and Snacking, Lifestyle, and Indulgence
Key Features
Identifies areas of potential future growth
Discusses international new product development
Pinpoints the consumer trends driving development of certain markets
Highlights possible areas of future activity and NPD
Looks back on sectors that were emerging in the early-2000s
Helping you to:
Target new product activity and R&D budgets
Monitor competitor activity in the marketplace
Understand trends and consumer drivers in the food and drinks market
Direct future strategies towards areas of greatest potential
Gain an understanding of likely corporate direction
Report Contents:
A total of 27 emerging sectors are reviewed from the previous edition of the report, while a further 18 new emerging categories are identified. All sectors are addressed under four key themes:
WELLBEING
New
Breath freshening oral strips
Melatonin-rich milks
Free-from foods
Soya milks
Aloe vera and other herbal yoghurts
Revisited
Omega-3 fortified foods
Blood-pressure-lowering foods
Cholesterol-lowering spreads
Other cholesterol-lowering foods
Calcium-enriched soft drinks
Medicated chewing gum
Health foods for women
Green tea
Energy drinks
Energy bars
Mental performance food & drinks
LIFESTYLE
New
Low-carb foods
Sugar-free ice cream
Shot drinks
CONVENIENCE AND SNACKING
For each of the sectors above, the following information is included:
New Emerging Sectors
Background
Growth factors and challenges
Availability and world markets
NPD
Key companies and brands
Future directions
Sectors Revisited
Background and availability
World markets
NPD since 2002
Key companies and brands
Assessment of market development
and earlier predictions
For a complete index of this report click on http://www.researchandmarkets.com/reports/218913
For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com
